compensation: DOE plus benefits and 401(k) employment type: full-time non-profit organization
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Join our award-winning Team at CHSW and become part of our 120 year legacy of helping children and their families! Winner of the "Inspiring Our Next Generation" award for Seattle Met magazine’s 2015 Light a Fire awards, we're recognized as doing critical work for children in Seattle and beyond. A leader and a voice for kids since 1896, CHSW stands as a premier service provider to ensure the safety, security, and success of Washington State’s children. We develop healthy kids, create strong families, build engaged communities, and speak and advocate for children. All kids deserve a loving, nurturing home where they can learn and thrive. Your work at CHSW can help make this possible! With 11 locations throughout Washington, we boast one of the state’s most robust family service networks.
The marketing director drives marketing strategy and leadership of Children’s Home Society of Washington and Children’s Home Society & Trust Foundation. This position leads the coordination of all marketing activities in the organization and serves as the champion of new, innovative ideas to meet established goals. In addition, this position partners closely with stakeholders across the organization to ensure that marketing efforts speak to the unique opportunities of various audiences, including families served, donors/funders, board members, policymakers and staff. The Marketing department is housed in the President’s Office and works in close collaboration with Children’s Home Society & Trust Foundation, which strengthens capacity for CHSW by building visibility and creating private funding opportunities. Has access to protected healthcare information (PHI) or confidential identifiable information (CII), both paper and electronic, as necessary, to perform related job duties and responsibilities.
Develops, launches and administers statewide marketing plan in alignment with the strategic goals of CHSW and CHS&TF.
Works collaboratively with staff leadership in development and launch of marketing plan
Lead all campaign execution that includes SEM, displayed advertising, email, direct mail, social and retargeting programs and evaluate against agreed upon key performance indicators
Build and maintain marketing dashboards that illuminate performance drivers and capture key learning
Foster and support a data-driven culture where decisions are supported by market trends, research, testing, and analysis
Works with staff across the state to align key messages and ensure the consistency of external communications and programs
Manages all media relations activities and campaigns, developing and executing strategies for increasing CHSW's and CHS&TF’s visibility among journalists. Serves as spokesperson to media
Manage external vendors and partners creating content and digital tools and creating assets for use in campaigns
Support the creation and implementation CHSW's branding strategy and work to ensure that this strategy is reflected consistently across all materials, media and platforms
Executes social media content calendar and strategy that includes Facebook, Twitter, LinkedIn, YouTube and other content channels
Writes and/or creates compelling promotional copy and informational content for marketing publications, collateral, CHSW website, and social media
Serves as a key member of CHSW's crisis communications response team
Provides internal communications support to executive team and staff leadership
Demonstrates an exceptional internal and external customer service focus
Performs other tasks as requested by supervisor or CEO/president
KNOWLEDGE, SKILLS, and ABILITIES:
Excellent interpersonal and communications skills
Ability to listen and speak clearly
Strong project management, leadership and decision-making skills with the ability to handle multiple projects and priorities in a deadline-driven environment
Ability to work well independently and collaborate effectively within a creative team.
Ability to manage confidential and sensitive information in a professional and ethical manner
This job is performed in a professional office environment. The following list is representative of the work environment employees encounter while performing the essential functions of this job:
Moderate noise (i.e. business office with computers, printers, phones)
Typical office lighting and temperatures
Ability to work in a confined area
Ability to sit at a computer for an extended period
Travel to other site locations within the state
While performing the essential duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone keyboard; occasionally to reach, stoop and kneel
vision abilities required by this job include close vision requirements due to computer work
Regular, predictable attendance is required
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor's degree in communications, business/marketing, or related field
Minimum of 5-7 years marketing experience (including media relations)
Proven leadership in digital marketing creative development, cross-functional planning, and campaign management
Demonstrable experience leading and managing SEO/SEM, email, social media, retargeting and/or display advertising campaigns
Proven experience working with industry tools and analytics packages such as Google Analytics that help drive performance metrics and goals
in MS Office and must understand Adobe Creative Suite.
Strong writing experience, including writing a broad range of public relations communications, corporate pieces, and promotional copy. Understanding of Associated Press stylebook or other style guides
Experience in the nonprofit market
Experience in executing, managing and monitoring Google Adwords campaigns
Experience in website building and hosting on Squarespace (or similar website builder)
Basic knowledge of HTML coding
Understanding of Associated Press stylebook or other style guides