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Director of Marketing & Communications (Lake City)

compensation: DOE plus benefits and 401(k)
employment type: full-time
non-profit organization

Join our award-winning Team at CHSW and become part of our 120 year legacy of helping children and their families! Winner of the "Inspiring Our Next Generation" award for Seattle Met magazine’s 2015 Light a Fire awards, we're recognized as doing critical work for children in Seattle and beyond. A leader and a voice for kids since 1896, CHSW stands as a premier service provider to ensure the safety, security, and success of Washington State’s children. We develop healthy kids, create strong families, build engaged communities, and speak and advocate for children. All kids deserve a loving, nurturing home where they can learn and thrive. Your work at CHSW can help make this possible! With 11 locations throughout Washington, we boast one of the state’s most robust family service networks.

POSITION SUMMARY:

The marketing director drives marketing strategy and leadership of Children’s Home Society of Washington and Children’s Home Society & Trust Foundation. This position leads the coordination of all marketing activities in the organization and serves as the champion of new, innovative ideas to meet established goals. In addition, this position partners closely with stakeholders across the organization to ensure that marketing efforts speak to the unique opportunities of various audiences, including families served, donors/funders, board members, policymakers and staff. The Marketing department is housed in the President’s Office and works in close collaboration with Children’s Home Society & Trust Foundation, which strengthens capacity for CHSW by building visibility and creating private funding opportunities. Has access to protected healthcare information (PHI) or confidential identifiable information (CII), both paper and electronic, as necessary, to perform related job duties and responsibilities.

ESSENTIAL FUNCTIONS:

Develops, launches and administers statewide marketing plan in alignment with the strategic goals of CHSW and CHS&TF.

Works collaboratively with staff leadership in development and launch of marketing plan

Lead all campaign execution that includes SEM, displayed advertising, email, direct mail, social and retargeting programs and evaluate against agreed upon key performance indicators

Build and maintain marketing dashboards that illuminate performance drivers and capture key learning

Foster and support a data-driven culture where decisions are supported by market trends, research, testing, and analysis

Works with staff across the state to align key messages and ensure the consistency of external communications and programs

Manages all media relations activities and campaigns, developing and executing strategies for increasing CHSW's and CHS&TF’s visibility among journalists. Serves as spokesperson to media

Manage external vendors and partners creating content and digital tools and creating assets for use in campaigns

Support the creation and implementation CHSW's branding strategy and work to ensure that this strategy is reflected consistently across all materials, media and platforms

Executes social media content calendar and strategy that includes Facebook, Twitter, LinkedIn, YouTube and other content channels

Writes and/or creates compelling promotional copy and informational content for marketing publications, collateral, CHSW website, and social media

Serves as a key member of CHSW's crisis communications response team

Provides internal communications support to executive team and staff leadership

Demonstrates an exceptional internal and external customer service focus

Performs other tasks as requested by supervisor or CEO/president

KNOWLEDGE, SKILLS, and ABILITIES:

Excellent interpersonal and communications skills

Ability to listen and speak clearly

Strong project management, leadership and decision-making skills with the ability to handle multiple projects and priorities in a deadline-driven environment

Ability to work well independently and collaborate effectively within a creative team.

Ability to manage confidential and sensitive information in a professional and ethical manner

WORKING ENVIRONMENT:

This job is performed in a professional office environment. The following list is representative of the work environment employees encounter while performing the essential functions of this job:

Moderate noise (i.e. business office with computers, printers, phones)

Typical office lighting and temperatures

Moderate interruptions

Ability to work in a confined area

Ability to sit at a computer for an extended period

Travel to other site locations within the state

PHYSICAL DEMANDS:

While performing the essential duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone keyboard; occasionally to reach, stoop and kneel

vision abilities required by this job include close vision requirements due to computer work

Regular, predictable attendance is required

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

MINIMUM QUALIFICATIONS:

Bachelor's degree in communications, business/marketing, or related field

Minimum of 5-7 years marketing experience (including media relations)

Proven leadership in digital marketing creative development, cross-functional planning, and campaign management

Demonstrable experience leading and managing SEO/SEM, email, social media, retargeting and/or display advertising campaigns

Proven experience working with industry tools and analytics packages such as Google Analytics that help drive performance metrics and goals

in MS Office and must understand Adobe Creative Suite.

Strong writing experience, including writing a broad range of public relations communications, corporate pieces, and promotional copy. Understanding of Associated Press stylebook or other style guides

DESIRED QUALIFICATIONS:

Experience in the nonprofit market

Experience in executing, managing and monitoring Google Adwords campaigns

Experience in website building and hosting on Squarespace (or similar website builder)

Basic knowledge of HTML coding

Understanding of Associated Press stylebook or other style guides

TO APPLY: https://recruiting.ultipro.com/CHI1020/JobBoard/548fb303-9b4b-c600-6802-1df2ed6c6aaa/OpportunityDetail?opportunityId=304d2d74-b8f9-4f30-8667-97c8df240b19
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post id: 6982327163

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