employment type: full-time
QR Code Link to This Post
Position Title: Digital Marketing Manager
Reports to: Director of Product Marketing
YOUR MISSION: The ideal candidate would be a strategic thinker and planner with a deep knowledge of the strategies and tactics needed to successfully advertise on Facebook, Google and Amazon, primarily. Experience at a full-service digital marketing agency or in-house with a sporting goods brand/manufacturer would be appealing. Basic writing and design skills are desired, as well as a passion for baseball and softball, and a general familiarity with the bat industry and different buying groups within it. Among the core values expected would be resourcefulness, continuous learning, passion, and the ability to work/communicate within a team and across time zones.
YOUR DAILY RESPONSIBILITIES:
Strategic planning for Axe Bat digital advertising and operations
Managing, creating and optimizing Facebook campaigns
Building/running Google Ads Search, Shopping, Display and YouTube campaigns
Optimizing Amazon Seller/Vendor Central account
Managing overall digital campaigns to budget
Working with web developer, designer, and product marketing to sync all aspects of Axe Bats digital marketing efforts, including email marketing
Providing regular reporting and analysis on campaign performance, industry trends, and seasonal buying patterns
WE LOVE OUR VALUES, DO YOU?
We live our passion.
We are players, coaches, fans. Our love of the game consumes us. It can be seen in all we do.
We challenge convention.
We respect tradition but refuse to be constrained by it. We will always look for a better way.
We compete fiercely.
We believe hitters deserve better than the round knobs theyve been given. We will never back down from our belief in the Axe Handle being better for your swing.
We dig resourcefulness.
We pride ourselves in being efficient and getting the most out of every resource. We will always find a way.
We strive to understand our customers and our community so that we may always serve them better; we accept and appreciate constructive criticism.
We learn continuously.
We view bat-making as a lifelong pursuit a craft many hone, but few master. We pursue knowledge relentlessly and embrace the hard work of self-improvement.
3-5 years in ecommerce sales
1-3 years of running Facebook Ad Manager account
Managed daily, monthly, and annual ad spend
1-3 years running Google Ads
1-3 years running Amazon Seller or Vendor Central
Experience in, or a passion for, the sporting goods industry
Proficiency with Excel/Numbers/Sheets
Be able to switch between different tasks quickly and efficiently
Background in brand marketing and an understanding of customer purchase behaviors
Certification in Google Fundamentals
Bachelors degree in marketing, advertising, business, or related field (masters degree a plus)
A love for baseball and softball