90 feet of new RG6 cable, on the reel. Add cable TV to another room, or even move your cable modem to a more convenient location. This'd be about $35 new, plus tax, but I'm cleaning out and lightening my load, so you save some money. On the off chance that you're a wiring contractor, I'm also including about 200' of 22ga stranded 2-conductor alarm wire, and about 20' of 18-2 wire.