Hi, I’ve spent most of my career helping companies figure out why their websites, campaigns, and tools should be driving growth—but often aren’t—and then fixing that.
I come from a mix of design, marketing, and business development, so I’m comfortable sitting at the intersection of strategy and execution. I’ve run e-commerce platforms, built and managed email and social campaigns, optimized SEO, and worked deep in systems like NetSuite, HubSpot, and Shopify. I’m usually the person translating between creative, technical, and business teams to make sure everything actually works together.
What I enjoy most is taking something complex—an underperforming online store, a messy marketing process, or disconnected systems—and turning it into something clear, efficient, and profitable. I care a lot about the customer experience, but I also care about results. If it doesn’t convert, scale, or make life easier for the team running it, it’s not done yet.
Principals only. Recruiters, please don't contact this poster.